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What is search engine spam?

Search engine spam is the use of unethical techniques for improving your search engine position. Dishonest Webmasters are using these spam tactics to fool the search engines into giving irrelevant pages high search engine placement.

• Invisible text. Hiding keywords by using the same (or very similar) color for font and background is one of the most common techniques used by search engine spammers.

• Keyword stuffing are often used along with hidden text, but can also be used to repeat keywords over and over again on the bottom of the page (tailing) in tiny font or within meta tags (or other hidden tags). This is a very popular search engine spam trick.

• Unrelated keywords. Never use popular keywords that do not apply to your site's content.

• Hidden tags. The use of keywords in hidden HTML tags like comment tags, style tags etc and hidden links might be considered search engine spam by some search engines. Others will allow it.

• Identical pages (or very similar pages). Don't duplicate a Web page (or doorway page), give the copies different file names, and submit them all (mirror pages). Duplicate pages are regarded as search engine spam by all search engines and directories.

• Code swapping ("bait & switch" technique). Do not optimize a page for high search engine position, and then swap another page in its place once a high rank is achieved. Doing this will never result in a lasting search engine placement anyway.

• Page redirects. Often people create spam filled Web pages intended for the eyes of search engines only. When someone visit those pages, they are redirected to the real page by META refresh tags, CGI, Java, JavaScript, or server side techniques. There are legitimate reasons for cloaking and similar techniques, but don't use them unless you know exactly what you are doing.

• Link farms. Many search engines consider the use of link farms or reciprocal link generators as search engine spam techniques. Several search engines are known to kick out sites that participate in any link exchange program that artificially boosts link popularity.

• No content. Sites without unique content of value to the search engine users are often regarded as spam. Illegal content, duplicated content, and sites consisting largely of affiliate links are also considered low value search engine spam, especially by the directories.

• Over submitting. Each search engine has its own limits to how many pages can be submitted and how often to submit. Do not submit the same page more than once a month to the same search engine and don't submit too many pages each day. Never submit doorways to directories. Follow the submission guidelines carefully.

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